Marketing That Actually Moves Metal

🚫 Stop wasting budget on marketing that doesn't work for manufacturing.

Most marketing agencies struggle to understand industrial sales cycles. They push LinkedIn ads and hope something sticks. We eliminate the guesswork by testing everything with genuine buyers before you spend a dime.

How This Works

🛑 Stop Guessing

We interview your customers and prospects to understand what actually motivates them to buy. No assumptions about what they want - we ask them directly.

📝 Start Testing

We create multiple versions of your marketing messages and test them with small groups of your target customers. Only the winners move forward.

📈 Scale Smart

Once we know what works, we utilize AI to deliver those proven messages through the right channels at the optimal time. More customers, less waste.

⚙️ Why Manufacturing Marketing Is Different

Your sales cycles are long. Your buyers are technical. Your deals are complex. Cookie-cutter marketing doesn't work.

  • You need marketing that understands:

  • Multi-stakeholder buying committees

  • Technical specifications that matter

  • ROI calculations that drive decisions

  • Compliance and safety requirements

  • Supply chain considerations

We speak your language because we've been there. Kurt and team have over 25 years of experience building companies and launching products in industrial markets, learning what actually drives purchase decisions versus what's just expensive theater.

30% revenue increase in 18 months by targeting maintenance managers instead of procurement

👏 Success Stories

300% lead boost by creating technical comparison tools instead of generic whitepapers

Reduced marketing spend 40% while improving customer retention through better qualification

👷 Services Built for Manufacturing

Technical Content That Converts

  • Engineering specification guides that buyers actually use

  • ROI calculators for complex industrial purchases

  • Interactive product comparison tools

  • Compliance and safety documentation that builds trust

Buyer Journey Optimization

  • Multi-stakeholder nurture sequences

  • Technical decision support content

  • Procurement-friendly proposal formats

  • Implementation timeline planning tools

Market Intelligence & New Market Entry

  • Pre-launch market assessments with real buyer feedback

  • Competitive landscape analysis for new territories

  • Product-market fit validation before major investments

  • Go-to-market strategy testing for new industrial segments

Manufacturing-Focused Channels

  • Industry publication partnerships

  • Trade show amplification strategies

  • Technical webinar programs

  • Engineer-to-engineer referral systems

AI-Driven Testing & Optimization

  • Message testing with real industrial buyers

  • Content performance optimization

  • Lead qualification automation

  • Sales enablement tool creation

Most agencies guess. They create campaigns based on demographics and hope for the best.

We test everything. Before we spend your budget on a full campaign, we validate the messaging with actual buyers in your space.

AI-powered efficiency. We utilize automation and consumer testing to achieve results faster and more cost-effectively than traditional approaches.

Manufacturing-specific expertise. We understand technical sales processes, compliance requirements, and how industrial buyers actually research solutions.

🔬What We Do Differently