Sales Optional.
Build the sales process you'll use today. Hand it off when you're ready.
If any of this is your week.
- →You're personally on every sales call, even the ones you shouldn't be
- →You've thought about hiring or contracting a salesperson, but you're not sure how to set them up to succeed
- →Growth has plateaued where your personal calendar ends
- →Good leads go cold while you're stuck working active deals
- →Your best prospects still want you in the room
- →You're the revenue engine and the constraint
Founder-led sales doesn't have to mean you're in every deal forever.
Seven parts of your sales motion somebody else can finally run.
We work backward from the deals you've already closed. You learn to break your sales motion into seven moves any next closer can run. By 1 PM you've practiced each one and have something you can hand off.
Define your ICP
Who you win with, who you walk from, and the silent disqualifier you keep noticing on first calls but never name out loud.
Articulate your discovery
The questions you ask in every first call, in your own words, and why each one works.
Frame your value
Frame value in your own words, drawn from the phrases that have already made buyers lean in.
Handle your objections
The five you hear over and over. What's really underneath each one, and the answer you've landed on after enough reps.
Set your follow-up rhythm
Map your follow-up by day and channel, so it runs without you remembering each touch.
Price the conversation
When money comes up, how you frame it, and what you'll concede if pushed.
Transfer the first pieces
The pieces a hire or AI tool can take over first, plus the signal that says they're ready.
Four hours of writing your own sales method, stress-tested live.
Kurt teaches only where founders get stuck: naming the real ICP, turning instinctive questions into a script, handling the objections that keep coming up, and deciding what someone else can safely take over. Small groups pressure- test each section before it's finished, so what you walk out with has already been kicked around by other founders facing the same trap.
- 09:00The promise and the stakes
- 09:15Sections 1 and 2: ICP and discovery
- 10:55Section 3: Value framing
- 11:30Break
- 11:40Section 4: Objections
- 12:20Sections 5 and 6: Follow-up and pricing
- 12:50Section 7: Hand-off triggers, peer review
- 13:20Live teardowns
- 13:40AI applied to your playbook, live
- 13:50Commitments and next steps
Working agenda · adjusted only to spend more time where the room is stuck
August 15 is the last room before Q4.
25 founders. Edina. 9 AM to 1 PM. Early-bird is $497 until July 16 or the first five seats, whichever happens first. Standard $747 after that. Next cohort runs in Q1 2027, past your biggest selling quarter.
Whichever happens first. Standard pricing kicks in right after.
Best for the first five founders who commit
Once early-bird is gone. Capped at 25 seats total in the room.
Best for founders who want the seat without moving first
Kurt Schmidt
Founder of KRT Digital. Before that, president of Foundry, an Inc. 5000 agency in 2020 and 2021. Twenty-plus years of selling services and watching founders try to hand off the part they built themselves. Author of The Attraction Agency and The Little Book of Networking.
The details before you reserve.
What if I don't think I'm even good at sales?+
That's most of the room. You don't have to be a natural closer to be here. A polished method isn't required either. The bar is simpler: enough closed deals to have a pattern, even if you can't see it yet. The workshop pulls it out.
What size company is this for?+
Founders still doing most of the selling themselves, with revenue under $10M. KRT Digital's main work is with $10M to $50M companies. The workshop is the on-ramp for the tier below.
What do I need to know about AI before attending?+
No AI experience required. The workshop starts with how you sell now. AI comes in at the end, applied to your playbook so you can see what a system would do with it.
Do you record it?+
We keep the room off the record. Hot seats and peer review work when people can be candid, and that needs the cameras off. The playbook itself is yours to keep.
Will there be a virtual version?+
First cohort runs in person. After that we'll know whether the format works remote. Drop your email if you want to hear when we figure it out.
What's the refund policy?+
Full refund up to 14 days before the workshop. Half refund inside 14 days. Inside 7 days the seat is yours to give to another founder.